Reaching Out

In our opinion, creating a connection with others is the most singularly powerful tool any creative has in their armory. Unfortunately, a lot of us find that it’s easier said than done. 

This week, Susan and Laura explore Molly Beck’s book Reach Out: The Simple Strategy You Need to Expand Your Network. Join us as we discuss Molly’s research-based guidance and how it intersects with our practical approach to creative work. We’ll share the do’s and don’ts of networking outreach. And, we’ll share some tips and tricks for how to make your outreach feel authentically you. 

If you’re like us and you’re making things all the time, you know that finding and articulating your network of like-minded creatives is an essential part of the process. Join us in making this connection-filled time of year a springboard toward your creative goals. Listen in and let’s make this the season of reaching out!

Doors are open for our transformational 6 month program, BLAZE. Our next cohort begins February 6. Get all the information you need HERE

Chapters

• 0:00 The Spark File Podcast Introduction
• 6:19 Building Your Network Through Meaningful Connections
• 22:04 Effective Reach Out Strategies for Success
• 33:48 Creative Spark File Inspiration

Transcript

The Spark File Podcast Transcript
Season 5, Episode 12: Reaching Out

Susan Blackwell:
Welcome to The Spark File where we believe that everyone is creative, but smart, creative people don't go it alone.


Laura Camien:
Hey! I'm Laura Camien.

Susan Blackwell:
Hey! I'm Susan Blackwell, and we are creativity coaches who help people clarify and accomplish their creative goals.

Laura Camien:
You should know that just by listening to this podcast, you are joining a warm and wonderful clan of creatives.

Susan Blackwell:
But hold up, you might be asking yourself what exactly is a spark file?

Laura Camien:
A spark file is a place where you consistently collect all of your inspirations and fascinations. Every episode, we're going to reach into our spark files and exchange some sparks, and from time to time, we're going to talk to some folks who spark us too.

Susan Blackwell:
And your mission, should you choose to accept it, is to take some of those sparks of inspiration and make something of your own. So, without further ado, let's open up the spark file. Laura, I was just watching you as we recorded that intro and you were practically off book. I was like she's not looking at her script.

Laura Camien:
What's so funny is I was looking directly at my script and I was having the opposite thought. I was thinking if somebody asked me to recite this right now, would I? You know how sometimes when you have a script, you could memorize it, but you never have, and so I don't know if people ask. If someone stopped me on the street tomorrow and said “I'm Susan Blackwell…blah blah blah, you might be wondering what is a spark file, and then handed it to me, I would be like…good question.

Susan Blackwell: 
Back to you, Susan.

Laura Camien:
Back to you.

Susan Blackwell:
Well, you seemed like you were completely off book and spontaneous good job.

Laura Camien:
Thank you, listener, if you could see me now…

Susan Blackwell:
Hey may I interest you in a delicious fresh spark?

Laura Camien:
I am ready for a hot steaming spark.

Susan Blackwell:
Easy there. I am excited to share this spark with you. So many things flowing into this spark. I put a spark. Let me say spark again, Spark, spark spark, spark spark. I put a spark into my spark file recently. It was a 60 second clip of Simon Sinek who wrote Start With Why. In this TikTok, Simon Sinek was saying the three most important parts of our body to maintain for longevity include number one, the heart. Number two, the lungs. Laura Camien, would you like to guess the third most important part of our body to maintain for longevity?

Laura Camien:
Well, I was going to say, is it our brain?

Susan Blackwell:
That is a great guess, yeah, but I feel like it's not the answer. If you guessed your thighs.

Laura Camien:
Oh yes, I totally learned something about this recently. Your legs, your legs, baby.

Susan Blackwell:
So a healthy heart, healthy lungs, healthy thighs are the key to longevity. Healthy heart, healthy lungs, healthy thighs are the key to longevity because, historically, the thighs are not responsible for exercise but for mobility, so you could connect with others. Before there were cell phones and email, and even before cars and trains, we had to walk our little selves to visit people and maintain social connections. And if you were more mobile, then you were more likely to maintain friendships. And research says that strong social fabric is a prime marker for longevity. So the three most important parts to keep a healthy heart, lungs, thighs, baby. Do those squats. But this really got me thinking about Gavin Creel. I've been thinking about him a lot lately.

Laura Camien:
Yeah, me too.

Susan Blackwell:
But something that has really become apparent after Gavin died is how strong his social ties were. Oh my gosh. Yes, the social fabric of Gavin Creel's life was strong and healthy. And even people who didn't know him well, people who met him at a stage door, people who taught him—you know students in  one workshop you could tell that even those people that didn't know him well, there was a mutual fondness and a mutual respect there.

Laura Camien:
Susan, like I've been thinking about it ever since we recorded that episode, because I didn't tell any stories of Gavin Creel in that episode because we had so much great stuff from everybody. But I have these moments of connection with him that I like…I Would not say that I knew him well. I met him, had great connections on three or four occasions and have this. He has had a reverberating effect in my life. That is not proportional to the amount of time I actually spent with him.

Susan Blackwell:
That is well put.

Laura Camien:
Yeah, it's astonishing, yea.

Susan Blackwell: 
Seeing the response to his death reminded me how important it is to maintain our social fabric for our mental health and other things. So all of that's been on my mind, and then I was further sparked this week by the brilliant Jen Waldman, who so happens to be a friend of Simon Sinek.
Laura Camien:
It's a small world.

Susan Blackwell:
They have done a lot of work together, but you all heard me talk about Jen recently on the podcast. She is one of the leading acting teachers in New York City and her clients are in all the Broadway shows. So if you're a New York City based actor, I cannot recommend Jen and her acting studio highly enough. Jen recently visited the Spark File’s Blaze course to share her wisdom.

Laura Camien:
Aren’t we lucky?

Susan Blackwell:
Yes we are! She shared her wisdom on reaching out to others or, as she called it, how to build your professional network without the ick and Jen's energy around the concept of a network was so positive and so ick free. She encouraged us to be generous and generative givers and makers, even when reaching out to the edges of our network, and she said it's not actually all about who you know, it's all about who you're willing to introduce yourself to. She was such a great guest teacher.

Laura Camien:
She was phenomenal. It was chock full of goodness, all delivered in such a clear, kind, inspiring way. I love that session.

Susan Blackwell: 
She’s a great, great teacher. So Jen turned us on to the work of Molly Beck. Molly wrote a great book called Reach Out, all about, you guessed it, reaching out and networking. So I want to share this spark from Molly Beck that came to me via the great Jen Waldman, because I think the potential application for this could be life-changing in all sorts of ways for all sorts of creatives, not just your creative life, but your life period, full stop your life.

Susan Blackwell:
So there are so many gems in Reach Out, but to whet your spark appetite, I just want to share a few key sparks. But to whet your spark appetite, I just want to share a few key sparks. And, Laura, please feel free to jump in, respond.

Laura Camien:
I'd be happy to.

Susan Blackwell:
Yeah, so spark number one. According to reach out author, Molly Beck, with the right attitude, reaching out can be a life changing process that will help you strengthen your network. Molly asks us to think of everyone we know, and this is actually an exercise that you and I have done together, Laura, where you just like basically make a mind map of…I actually did this, I worked on this today, I started making a map and I the easiest way for me to organize it was chronologically. Like I started at the beginning of my life and I was like who do I know from the town I was born in? Who do I know from elementary school? Who do I know from high school, who do I know from college? So I just started and it just grew and grew and grew. So think of everyone. You know these people constitute your network. So naturally, within this all of those folks, there are those who are closer to you, such as friends and family, and then those that are less close, like former coworkers or an old teacher. The family and friends represent your strong ties, and then the old coworkers, the past teachers, et cetera. Those represent your weak or loose ties. So those are the ones that are out on the periphery of our social network.

Laura Camien:
Suze, can I ask a question?

Susan Blackwell:
Yeah, then after that, is it the people they know that's like our one degree of, like Kevin Bacon, of it all.

Susan Blackwell:
Yes, yes. That's exactly right. Or if you're picturing it like a map, like it gets off to the dark edges and it’s like.. like “There'll be monsters here.” and just like the unknown. Yeah, no, but but truly, you guessed correctly. Those are sort of your friends of friends, your colleagues, of colleagues, et cetera. What are you giggling about, et cetera. What are you giggling about?

Laura Camien: 
It's such a sidebar. I'm sorry, but I'm giggling because, um, a friend of mine who is a screenwriter I don't want to name him because because of the people that may contact him based on what I'm about to say but he, um, he posted that he's working on a new project and that Kit Harington is on board. And so I was giggling because I'm like I'm one degree away from Jon Snow. Did I anticipate that being a fact of life? No, I did not, but anyway. So that's what I'm giggling about. It's just for our Game of Thrones fans—

Susan Blackwell:
Cherish it, save it a lot.

Laura Camien:
And I love that it's not Kit, by the way, it's Jon Snow. I'm sure, Kit is wonderful, but it's the character, the character of Jon Snow that I'm one degree away from.

Susan Blackwell:
Listen whatever gets you through the night, Laura Camien. So Molly tells us, contrary to what we might think, it is our weak ties, Jon Snow, that can have the most transformative effect on our lives, on our careers, on our creativity. And this is because your strong ties usually move in the same circles and have the same information.

Laura Camien:
Right.

Susan Blackwell:
While people you only have a weak connection with tend to, they have information that you don't have. They have relationships that you don't have.
Laura Camien:
Well, they have a whole other galaxy.

Susan Blackwell:
Exactly, they have their own, other—They have Westeros, they have…

Laura Camien:
They just have their whole other world, like by meeting one person in a different galaxy. You have expanded your network, that's right.

Susan Blackwell:
That's right, Laura Camien, and when you start thinking about it in those terms, the impact that this could have starts to really excite me. Actually, when I was making my map today, so I made the map of all the people. There are so many people from different parts of my life. And then I had the other side of the map was people that I want to know and types of people that I want to know and I was like well, this is fun and exciting too, and how do I get there from here? Through reaching out, you can get in touch with these people. You can increase the size of your galactic network of people and, put simply, the goal is to expand your network of people who can let you know about an opportunity, such as a role or a grant or an interesting creative project. The more people you know, the more likely you are to know someone who can recommend you as a creative, a collaborator, a contractor, a cast member. Molly shared this stat that as many as two thirds of the people recommended by a company's employee get the job.

Laura Camien:
Oh my gosh. Yes, yes, yes. It's so interesting to think about that, because what that says to me is that we all do want to expand our network, but we're most comfortable with it just being someone in the neighborhood next to ours.

Susan Blackwell:
Yes!

Laura Camien:
It's not entirely like a whole different…we don't, you know, just just that recommendation. Piece of it says we want some familiarity. But we also want a whole new opportunity.

Susan Blackwell: 
That reminds me of a spark that I don't know if I've talked about on the podcast the M.A.Y.A… Most Advanced Yet Acceptable. We want it to be at the crossroads of the familiar and the novel.

Laura Camien:
Yes, yes, exactly that.

Susan Blackwell:
So this sort of moxie that it takes to do these reach outs is—we've seen it embodied in our client, Jenna Pastuzek. Oh, Jenna's big creative goal in the Spark File is she calls it Project Broadway and it is to land a named role in a Broadway show. And she has got the talent.

Laura Camien:
Yes, oh my God. So one day Jenna reaches out to me and says who can I connect with to further my big creative goal? And I was like who can I connect you with? And I actually think this is a fun game. I kind of enjoy being a connector of people. So I was like oh, oh, I would be excited to introduce you to Seth Rudetsky, who was always making great stuff and spotlighting great Broadway level talent, and so, this was fun….I emailed Seth a video of Jenna singing this Barbra Streisand song that I love, because I know Seth also loves a good Barbra moment. And Seth wrote back in moments. He wrote back “OMG, I'm obsessed with that song and she's doing the Barbra arrangement with amazing orchestration and her placement is amazing. I must meet her!!!!!!!!” With one, two, three, four, five, six, seven, eight exclamation points. And that is all because Jenna who I have a strong connection with was like who could you help me reach out to? So that is a great example of somebody who's got that like who do I need to know?

Susan Blackwell:
Yeah, yes, I love this game.

Laura Camien:
And the specificity of the ask.

Susan Blackwell:
And the specificity of the ask!

Laura Camien:
Absolutely, there was no ambiguity, it was very clear and I believe she probably asked it without an attachment to the outcome.

Susan Blackwell:
Which is what we always emphasize in the Spark File without attachment to the outcome. So if all of this sounds exciting but you're nervous about putting yourself out there, Molly Beck says that's all the more reason to do it and to do it regularly. The best way to fight anxiety is to face it over and over and over again and get used to the discomfort. A therapist might call that prolonged exposure. We do this in the Spark File. We normalize risk-taking. We're risking all the time, and it takes a lot of heat out of any single risk. So sticking to this strategy when reaching out regularly helps us not to dwell on any non-responses, because we simply have no time to.

Laura Camien: 
Moving on.

Susan Blackwell: 
Moving on. In fact, Molly Beck suggests reaching out to a new person once a day, every day, and Jen Waldman actually had us do this in the class that she taught. So fun. Jen had us pull out our cell phones and scroll, and when we landed on a name that made us smile, we sent them a text right from class. We sent them a text… Hi, I just saw your name on my cell phone. It made me smile. I hope you're doing great. I just saw your name on my cell phone. It made me smile. I hope you're doing great. As Jen said, if we did this once a day, in a year we would reconnect with 365 people.

Laura Camien: 
Amazing, which is incredible, and really low effort and super fun, like the amount of joy versus the effort required is just beyond.

Susan Blackwell: 
Yeah, yeah, Crazy. So here's another little spark for you. Molly Beck talks about the gift and the favor, the gift and the favor being two key elements of any reach out. According to Molly Beck, any good reach out whether it's an email, a tweet, a comment on someone's blog should include at least two gifts. And those gifts can be simple. It can be a sincere compliment or a recommendation for a podcast or a book or a resource. That's enough. If applicable, you could also share some information that the target of your reach out might be interested in but doesn't have access to. We do this all the time in the Spark File. We'll share curriculum or podcast episodes that we genuinely believe will help unlock something for the recipient. We'll send people books. We'll send people like. We do this all the time. Another potential part of the reach out can be to ask a favor or make a request of the person that you are reaching out to. But when it comes to favors, you want to find the right balance. Nothing vague, nothing impersonal. If you can find it easily on the Internet, don't bother your recipient with the request. On the other hand, you don't want to overburden the target by asking for information that they would normally charge for. You don't want to give them homework. You don't want to ask for something that is well beyond your organic relationship. For instance, cold emailing someone and asking them to mentor you is too much, too soon. So you just want to strike that balance when you're asking for a favor.

Laura Camien: 
I also just want to underline this is…this is, the line is in different places for different people. Not asking you to do for them, for free, the very thing that is what their business is built on. And that's hard because you know, I know for us we have a flexibility there because we have such a genuine love of supporting people and helping people. But when the ask comes, that is essentially, “Can you do for me everything that I would get if I took your class?” Then we have a harder time and I'm like…I want to help you. There is a way that we could help you and that would be for you to be in our course, but it's hard, it puts people in a hard position, especially when they have big hearts and like I want to help you. In fact, I've built a program that can help you.

Susan Blackwell:
And not only does it put them in a hard position, it also can kind of sully future reach outs that you might do to the person because you're like, oh, that person is not reading the room. They seem sort of off balance or out of touch you know what I mean. So there's a distinction between being audacious, which is kind of refreshing and fun, and just being kind of inappropriate, yeah.

Laura Camien:
Yeah, yeah, and I think that's like that list again from Molly Beck is really something everyone should consider to be like. So how, how can I be audacious and read the room as you say?

Susan Blackwell: 
Yeah, so here's another spark for you. Your reach out strategy should depend on this. This speaks to what you were just saying, Laura. Your reach out strategy should depend on who you're reaching out to. When you were sharing that example, there are people who are close, close ties of mine that reach to me and say could you help me construct the curriculum for this class I'm teaching? Could you help me structure this keynote address I'm giving…and I'm like baby, I gotcha, no problem. Do you know what I mean?

Laura Camien:
No problem, no problem.

Susan Blackwell:
No problem when it's a close tie. But again, your strategy should depend on who you're reaching out to, and this might help clarify this point, Laura. Molly Beck presents four handy types of reach out, in order of how close your connection is to the target.

Laura Camien:
Ooh, interesting.

Susan Blackwell:
So the first kind of reach out is a re-reach out and a re-reach out you would send to someone you already know, although probably not very well. There's the follow-up reach out, which is reserved for reaching out to someone you've met once or twice, maybe at a party or a work event or a conference. There's the borrowed-connection reach out. This is where you're addressing someone you've never met before but you share a mutual contact with. Before doing this, you're going to want to ask your mutual contact whether the target would appreciate an email from you. This is what Jenna did with Seth. We brainstormed together and I made the introduction. She borrowed the connection, took it and ran with it. That's right. And finally, the cool reach out is for targets you have no connection with. So this, for instance, might be someone in your field that you admire. We actually have a client, the great Tim Baase. Wonderful writer, wonderful human.

Laura Camien:
We love Tim.

Susan Blackwell:
Tim Baase reminded me after Jen Waldman's class that Tim had actually sent me a cool reach out years ago.

Laura Camien:
Oh, wow.

Susan Blackwell:
Yeah, and Tim is a great writer. So it's no surprise that, as part of…I, I wrote Tim back and as part of my message back. I was like this email is so fucking rad.

Laura Camien:
That sounds right on target for you.

Susan Blackwell:
And Tim is somebody….So Tim did that cool reach out right. Didn't know me personally. Not only is Tim now a client, beloved, treasured—Tim works on this podcast!

Laura Camien:
Tim works on this podcast. Tim is invited into our lives in every way. Yeah, he's so awesome.

Susan Blackwell:
So that's actually a good bonus spark, like really paying attention to your writing.

Laura Camien:
Yes, oh, yes, yes, yes, yes.

Susan Blackwell:
More on that in just a second. Here's another little reach out spark for you. Reaching out can help you achieve a range of goals and again can impact your career, your creative work, your personal life. Before you start reaching out, think about what you want to achieve with this reach out and choose your recipients accordingly. There are many types of goals that reaching out can help with. A re-reach out, such as a former coworker who works at an arts organization where you want to be employed, can probably help you get an interview. A follow-up reach out can turn into an opportunity if you connect meaningfully with someone whose problem you solve. And when it comes to cool reach outs, contacting creative decision makers or influencers in your field can result in opportunity, advice, a new project. Again I give you Exhibit A: Tim Baase. That was a cool reach out. With regards to the borrowed reach out, the key is to remind your contacts about your skills and let them know what opportunities you're looking for. Again, this happened with Jenna and Seth Rudetsky. Seth even invited Jenna to come on his SiriusXM show and sing.

Laura Camien: 
Yes.

Susan Blackwell: 
Yes, yes, you can really move the needle with some smart reach outs.

Laura Camien: 
You know, that makes me think of something and I apologize if you're about to tell us this, but it makes me think of something that Jen Waldman also stressed in this class which was if you're going to do that, you also need to be prepared.

Laura Camien: 
So that when he comes back and says do you want to be on my show and do you want to sing something? It can't be like when he comes back and says, do you want to be on my show and do you want to sing something? It can't be like, ah, I don't know what I would sing. Let me work something up.

Susan Blackwell:
She's like choose from these 17 songs.

Laura Camien:
That’s right, I’m ready. Yes, tell me when, and here we go.

Susan Blackwell:
Yes, that is exactly right, Laura. And now to circle back to a spark that you just surfaced, this is such a creative act. Use your creative writing skills. First of all, novel length emails are unlikely to get a response. Keep it concise, Keep it to the point. Give it a subject line that grabs your recipient's attention. Greet the person in a simple manner. Introduce yourself as briefly as you can, potentially with a one or two sentence bio. Finally, offer your gifts, and if you would want to ask for that favor, you don't have to. After that sign off, make sure to include your contact information, proofread everything that you send, and also craft these reach outs like a beautifully crafted …these reach outs like a beautifully written little gift. It can be such a fun extension of our creativity. And recently I'll throw this into the mix. I started making videos for people. Sometimes, that's easier for me. They can see my face, they can hear my voice. They can hear my voice, they can hear my real affection for them and it's, I think, it's sort of unique.

Laura Camien:
Well, I think it is, and I also would underline in all of this, um, in your writing, in, whether it's a video, whatever you're sending like, make it be you authentically you because for someone else—like video's not my favorite form and it would be a bad idea for me to be like I'm going to jump on here and make a video or I'm going to try out a sense of humor that isn't really mine, because I think maybe that they might like it. I think it's always best to stay aligned with who you are.

Susan Blackwell: 
That authenticity, Laura, I think is key and utilize those gifts and superpowers that you have that really show your true self and show that authenticity. That is a great point.

Laura Camien:
This is chock full of great points.

Susan Blackwell:
I got one more. I got one more for you. The last one is, oh, this is challenging to me, but I'm going to say it because Molly Beck said it and Jen Waldman co-signed on it. Make reach outs part of your daily routine. According to Molly Beck, reaching out only once in a while won't really make a difference. The best way to do it is to turn it into a daily routine. And when you've got that down, well, there are a few more things to pay attention to. First, like Laura just said, you're going to need to be prepared to respond to the people who reach back to you. Some people will just write a quick thank you, in which case there's no need to respond, but I…I still think I'm like… hells yes, respond . And keep the purposeful dialogue going.

Laura Camien:
Right.

Susan Blackwell:
When it reaches a natural conclusion, it's okay to let it conclude, but I think, keep that tennis ball in the air. Another thing that Molly Beck talks about, that Jen Waldman underscored, is, whatever the outcome of your reach out, always do it with a grateful heart. The people that you reach out to can't always they can't grant the favor you asked for. They can't always, you know, respond fully, but it's still worth thanking them for any response. According to multiple studies, thanking them for any response. According to multiple studies, simply adding a thank you to your email can double the chance that the answer from your recipient will be positive. So I just feel like this is such a potentially life-changing practice. Making reaching out a consistent part of our creative life could provide countless new opportunities, collaborators, champions. It could strengthen that social fabric in ways that the return on that is just, I think, immeasurable, and especially if you do it with a real positivity and a constructive intention around it. So that is my spark for you, Laura Camien.

Laura Camien:
I love it. I love it so much. This idea of making it like a daily habit is so good. It's so good. I just had an exchange with a friend recently who had maybe gone a little bit of time without communicating to me something that they felt like it was important to communicate to me. I was not at all upset about it, but then they expressed the fact that I had not reached out in so long made me… not reach out even longer.

Susan Blackwell:
They were saying that about themselves.

Laura Camien:
They were saying that about themselves and I was like I totally get it. I've been there. But that kind of thing not making it like a muscle that you use can mean that again it just is harder when you go to do it.

Susan Blackwell: 
Yes, that's what I love about the possibility of this, and it's something as an introvert that I think I struggle with, because I know if I start, I think of them as like tennis balls… If I start hitting those, reach out tennis balls to people that, some that I know and love… I know I'm going to get a lot of tennis balls back.

Laura Camien:
That's right, which is scary.

Susan Blackwell:
It feels a little overwhelming, but I feel like there's something in this that is so key. It feels so important and so critical that I just bring it back to the benefits that I think that it can provide to us as people and as creatives.

Laura Camien:
If I may I would like to bring it back to this idea like we just shared, probably a week ago what if you applied the lower the stakes idea? I think that is exactly the reason why, like I there, I've not answered certain emails for a long time, because I'm like I want to do it perfectly.

Laura Camien:
Lower the stakes, and I think about the number of times when I've gotten an email back from someone that was super short, clear, efficient and I've just been like I'm so glad they wrote me back. I did not need it to be a big flourish. They wrote me back clearly and kindly and that was all the communication that was needed. So lower the stakes. Send the email or you can do it.

Susan Blackwell:
Reach out lots of ways. Send the direct message.

Laura Camien: 
Send the video?

Susan Blackwell:
Yeah, send the video. There's so many fun ways to do it, so that is my spark.

Laura Camien:
I love it, Suze. Thank you.

Susan Blackwell:
You're so welcome Friends. That's it. This episode of the Spark File was made on the lands of the Lenape and the Mohican people and, as always, we hope it put another bunch of sparks in your file. Listen if there's a spark you'd like us to explore or if you'd like to learn more about how to coach with us to accomplish your creative goals, you can email us at getcreative@ thesparkfile. com or reach us through our website, thesparkfile. com.

Laura Camien:
You know we will even happily take your feedback. But first the price of admission You've got to share a creative risk that you've taken recently.

Susan Blackwell:
You can follow us on social @ TheSparkFile and be sure to subscribe, rate and five-star review this podcast. You have to believe me when I tell you it really does help other listeners to find us. Also, if you like this podcast, we hope that you'll share it with people that you love, and if you didn't like it, we hope that you will not reach out to us. How about that? Save that reach out. Redirect.

Laura Camien: 
If something lights you up and gets your creative sparks flying, we are writing you a forever permission slip to make that thing that's been knocking at your door. It's your turn to take that spark and fan it into a flame.

Susan Blackwell:
You know you gotta take it…

Both:
And make it. Friends, make it!

Susan Blackwell:
This inspires me about allll the people I want to reach out to…

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